Introducing John Beaudette & BEValuator: Q&A with Citybiz
Published July 30, 2025 – Citybiz
Building on 25 Years of Beverage Wisdom
John Beaudette, Managing Director at Beaudette Beverage Group (BBG), brings a remarkable pedigree spanning decades in the beverage alcohol industry. From foundational finance roles at PepsiCo and Monsieur Henri Wines to co-founding MHW, he built one of the leading U.S. import and distribution platforms for emerging spirits, wine, and beer brands. citybiz
His leadership at MHW, which grew alongside the digital boom, helped thousands of brands successfully enter and scale in the U.S. market — deep industry expertise that now powers BBG’s latest innovation.
Spotlight: BEValuator — Real-Time Valuation for Spirits Brands
“BEValuator is the first automated valuation engine built exclusively for spirits brands. It delivers a tailored, data‑driven valuation in minutes — no consultants, spreadsheets, or guesswork required.” citybiz
John explains that BEValuator was born out of a common frustration: brands often lack up-to-date, actionable valuation insights — despite sky-high exits like Grey Goose and Casamigos setting lofty benchmarks.
BEValuator changes the game. It blends acquisition data with strategic inputs to give brands a dynamic valuation that evolves with their trajectory — highlighting value drivers, current standing, and actionable areas for improvement. Beaudette Beverage Group - citybiz
How It Works (And Who It's For)
BBG designed BEValuator for simplicity and sophistication:
Users enter core financial metrics — Net Sales, Volume, Marketing Spend — along with strategic factors like pricing, distribution, and supply chain.
A proprietary engine applies quantitative models and qualitative scoring to produce a valuation range along with insights into what’s working and what isn’t.
The result? A clear, actionable report delivered in minutes — empowering founders, CFOs, and advisors whether planning for fundraising, growth, or exit. Beaudette Beverage Group - citybiz
“Whether you’re building to exit or simply building smarter, BEValuator gives you the insight to move forward with confidence.” citybiz
Strategic Intelligence That Moves with You
This isn’t just a valuation tool — it’s a planning engine. By showing where value comes from and where you can improve, BEValuator transforms data into strategic direction. It helps you answer: How do I optimize margins? Is my scalability path ahead? What levers can elevate value?
Why This Matters in Today’s Market
With shifting consumer preferences, inflation pressure, and evolving categories like RTDs and non-alcoholic spirits, agility is key. The U.S. still boasts a 300-million-case spirits industry and 4 million new legal-age drinkers annually — all navigating choice in a digital-first world. citybiz
BEValuator arms brands with foresight and clarity — to capitalize on these trends, not just react to them.
Final Note: Where Vision Meets Impact
John’s vision goes beyond strategy. BBG continues its mission-driven legacy via initiatives like Liquid for Life, funding clean water access worldwide — because every great spirit starts with water. Beaudette Beverage Group
Explore BEValuator Today
Ready to see what your brand is worth — and what it could be?
Try BEValuator Now to generate a free preview valuation and start making strategic decisions with clarity.