Helping beverage alcohol brands of all sizes thrive in the USA
January 28, 2026
LEGACY / M&A REALITY: Lessons from the M&A Front Line: What Spirits Brands Get Wrong About Value Introduction: Perspective Comes from Cycles. “I’ve been fortunate to watch this industry evolve across multiple cycles. From my early days working on import brands, when the U.S. spirits market operated under very different assumptions …to decades working with founders through growth, investment, and
January 15, 2026
How Investors Value Spirits Brands (And Why Founders Often Misread the Signals) By John Beaudette, Founder of Beaudette Beverage Group & BEValuator Introduction: Two Perspectives, One Valuation After spending decades in the spirits industry, working across importation, distribution, brand building, and acquisition, I’ve learned that founders and investors often look at the same brand through very different
November 13, 2025
The Era of the Measured Brand: Why Knowing Your Spirit Brand's Value Is Non-Negotiable From Instinct-Driven Growth to Data-Driven Strategy For decades, success in the spirits industry hinged on instinct, gut calls on distributors, creative packaging, and word-of-mouth buzz. That era is over. Today’s premium and emerging brands compete in an environment defined by precision. Data now decides everything from
October 17, 2025
Lessons from the LALO Tequila Acquisition A "BEValuation" By Beaudette Beverage Group Key Highlights Announcement Date: The acquisition of LALO Tequila by Tito’s Handmade Vodka (Fifth Generation Inc.) was made public on September 23, 2025. Strategic Significance: The deal underscores investor confidence in authentic, premium-positioned tequila brands amid ongoing market consolidation. Valuation Insight: While financial terms remain undisclosed, BEValuator’s proprietary
September 3, 2025
Introducing John Beaudette & BEValuator: Q&A with Citybiz Published July 30, 2025 – Citybiz Building on 25 Years of Beverage Wisdom John Beaudette, Managing Director at Beaudette Beverage Group (BBG), brings a remarkable pedigree spanning decades in the beverage alcohol industry. From foundational finance roles at PepsiCo and Monsieur Henri Wines to co-founding MHW, he built one of the leading
September 2, 2025
How BEValuator Is Empowering Spirits Brands to Unlock Strategic Value As seen on the Distilled Spirits Council’s “Ask the Expert” series What Is BEValuator? BEValuator is the first-ever automated valuation engine built specifically for spirits brands. Designed by the team at Beaudette Beverage Group, this tool combines decades of beverage industry insight with sophisticated financial modeling to give brand owners,
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