Helping beverage alcohol brands of all sizes thrive in the USA
September 1, 2026
Ready-to-drink category growth can create opportunity, but not every fast-growing brand builds lasting value. RTD growth can get attention. Durable brand value still has to be built. John Beaudette | Beaudette Beverage Group | Founder, BEValuator.com There is little question that ready-to-drink products have been one of the biggest growth stories in beverage alcohol. Consumers like the convenience, retailers have
August 15, 2026
After RNDC, Has the Risk Equation Changed for Emerging Brands? By John Beaudette | Beaudette Beverage Group I’ve obviously been following the RNDC bankruptcy closely, as I suspect most people in the beverage alcohol industry have. There has been a tremendous amount written about what happened, why it happened and who may have been responsible. Some of the commentary has
May 22, 2026
Why Distribution Alone Doesn’t Increase Spirits Brand Value Distribution matters in spirits. But distribution by itself is not the same as value. Founders often use new placements, wider footprint, or a longer distributor list as proof that the business is becoming stronger. Sometimes that is true. Often it is only partially true. More distribution can add complexity without improving the
April 23, 2026
Valuation gets treated like a mystery far too often in spirits. Founders hear broad multiples, category chatter, and investor shorthand, but those signals do not explain why two brands with similar revenue can carry very different value. A better starting point is to focus on the underlying drivers that shape how resilient, scalable, and credible the business actually is. Revenue
March 12, 2026
John Beaudette’s Wine & Spirits Daily Article on Beverage Brand Valuation: Why Clarity Matters John Beaudette’s recent Wine & Spirits Daily coverage reinforced the growing need for clearer valuation thinking across beverage brands. [Originally published February 23, 2026 article, “Bridging the Gap Between How Brands are Built and What Buyers Value.” Because access to the original publication may require a
January 28, 2026
LEGACY / M&A REALITY: Lessons from the M&A Front Line: What Spirits Brands Get Wrong About Value Introduction: Perspective Comes from Cycles. “I’ve been fortunate to watch this industry evolve across multiple cycles. From my early days working on import brands, when the U.S. spirits market operated under very different assumptions …to decades working with founders through growth, investment, and
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