How BEValuator Is Empowering Spirits Brands to Unlock Strategic Value
As seen on the Distilled Spirits Council’s “Ask the Expert” series
What Is BEValuator?
BEValuator is the first-ever automated valuation engine built specifically for spirits brands. Designed by the team at Beaudette Beverage Group, this tool combines decades of beverage industry insight with sophisticated financial modeling to give brand owners, investors, and operators a faster, smarter way to understand—and grow—their brand’s value.
“At the end of the day, we’ve created a model that gives you a strategic edge—without the heavy cost of consultants.”
— John Beaudette, BBG
Why Now? The Market Is Shifting
Spirits are gaining share while beer and wine face long-term declines. With 4 million Americans turning 21 each year—and global demand for premium products rising—brands positioned for growth need tools that match the moment.
“Spirits have doubled since the mid-90s, while beer has stagnated. Premiumization is real—and we built BEValuator because this is the time to act.”
— John Beaudette
Premium brands have a window of opportunity—but capital partners and acquirers are looking for metrics that justify scale. That's where BEValuator steps in.
What Does BEValuator Actually Do?
BEValuator enables you to:
- Model "what if" scenarios and visualize future brand value
- Understand key drivers of value: revenue growth, profit margins, supply chain reliability, marketing performance, and more
- Generate investor-ready valuation reports in minutes—not weeks
“It’s not just a valuation calculator. It’s a strategic planning tool that helps brand owners align with financial planning and long-term value creation.”
— Jose Selenus, CFA
A More Accessible, Repeatable Approach to Valuation
Traditional valuations can cost $7,000–$20,000+, take months, and become outdated quickly.
BEValuator uses real-world benchmarks, historical M&A data, and proprietary regression models—all validated by BBG’s decades of deal-making experience.
“You’re not just entering data—you’re creating conversation points. Every scenario becomes a story you’re ready to tell.”
— Jose Selenus
“We built this to be a scenario tool. Not just a one-time report—but a dynamic system that helps you pressure-test your assumptions.”
— Matt Beaudette
From Forecast to Exit: Visualize the Journey
Each BEValuator report includes:
- Valuation curves over time
- Customizable growth scenarios
- Scorecards for Quality of Growth & Profit Stability
- Investor-ready exportable PDF reports
“If valuation is your long-term goal, you should be tracking it the same way you track revenue or margin.”
— Matt Beaudette
Built with Privacy in Mind
Your data stays secure. BBG does not sell or share your brand inputs. Scenario-building and forecasts are stored privately in your account, with draft and final reports available anytime.
“We’re not selling your data to anyone. Our only goal is to give you a tool you love so much that you keep using it.”
— Matt Beaudette
Giving Back with Liquid for Life
BEValuator is more than just a strategic tool. A portion of every subscription supports Liquid for Life, BBG’s charitable initiative funding clean water projects in underserved communities around the world.
“Water is the magic behind every spirit. That’s why a portion of proceeds from every subscription supports Liquid for Life.”
— John Beaudette
Ready to Pressure-Test Your Brand’s Value?
Whether you’re fundraising, planning an exit, or simply want to know where your brand stands—BEValuator is built to give you clarity and confidence.
Try BEValuator Today
Get your free preview valuation and explore what’s possible.